We were awarded 4 Platinum and 1 Gold “Auddy” rankings on uplaya.com!

So what’s an Auddy™? Don’t know if you have heard about uplaya.com, or not, but they have a computer algorithm that compares songs to a huge database of songs, and rates them for their hit potential based on how other songs have performed historically. A Platinum rating is their best, which they say means “ The underlying patterns of this song are similar to songs that have been hits for a long time.” Ivory Drive got 4 of those, plus a gold, which is just a bit lower.

Apparently, uPLAYA is getting a lot of media attention for their system – it was featured on NBC’s “Last Call with Carson Daly” last night, and has been written about in several major magazines. They claim they have some record industry buy-in to using their ratings.

If all that is really true, then we hope our great ratings will get a little attention! So here’s crossing our fingers!